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APT - SAFEGUARDS

Role: Direction, Illustration, Animation 

The Association for the Prevention of Torture commissioned an animation to explains how safeguards, in the first hours of police custody, can prevent torture and ill-treatment. Supporting the APT's work, this animated piece would also be used to convince States of the need for a universal protocol based on non-coercive interviews. I think the main challenge I faced was to keep the piece suggestive, also neutral in terms of locations and characters, to not point fingers at any specific country. 

Styleframes

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Storyboard & Process

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Credits
Agency: Nice and Serious
Creative Director: Peter Larkin
Producer: Alex Parvin
Writer: Rowena Wyles
Art Direction & Illustration: Guillaume Le Roux
Character Design: Jade Evans
 Animation: Guillaume Le Roux, Jade Evans, Giulia Bavagnoli
Sound Design: Serafima Serafimova 
Voice Over Artist: Susan Rice

Credits
Director: Nice and Serious
Creative Director: Tom Tapper
Producer: Segolene Meheust
Writer: Matthew Harmer
Art Direction & Illustration: Guillaume Le Roux
Animation: Guillaume Le Roux, Luke Marsh

Sound Design & Music: Serafima Serafimova / Audio Networks
Voice Over Artist: Ingrid Lacey

Selected Works

GALA GAMES - LIVE MUSICAnimation

MATCHBOX - LIFETIME OF ADVENTUREDirection - Design - Animation

NATIONAL FILM BOARD OF CANADA - WAYFINDERDirection - Design - Animation

Wagamama - FROM BOWL TO SOULCompositing

APEX LEGENDS - FOREVER FAMILY3D - Compositing

WATFORD FC + SPORTSBET.IO – TO THE MOONCo-Direction - Animation - Compositing

MSC - From Ocean to PlateDesign - Animation

Lagom Design - Our StoryAnimation

Sustainable Brands - Redesigning the Good LifeDesign - Animation

Pepsico - Food for Good InitiativeDirection - Design - Animation

Association for the Prevention of TortureDirection - Design - Animation

Le Saint-MarcDirection - Design - Animation

HYGGE - time for yourselfIllustration - Animation

Ben & Jerry's - Home Safe HomeArt Direction, Design, Animation

The LakeCo-Direction - Animation - Design

Virgin - What's the pointDesign

Global Canopy - TraseDesign

Penal Reform International - Mandela RulesDirection - Design - Animation

Battersea Dogs & Cats - Animal Cruelty Sentences are a JokeDesign - Animation

Ben & Jerry's - Join our CoreDesign - Animation

Pitch GraveyardStyleframes

ISEAL - Making a Real MarkAnimation

North London Waste Authority - Have Your SayAnimation

© Guillaume Le Roux. All Rights Reserved.