Role: Direction, Illustration, Animation
The Association for the Prevention of Torture commissioned an animation to explains how safeguards, in the first hours of police custody, can prevent torture and ill-treatment. Supporting the APT's work, this animated piece would also be used to convince States of the need for a universal protocol based on non-coercive interviews. I think the main challenge I faced was to keep the piece suggestive, also neutral in terms of locations and characters, to not point fingers at any specific country.
Styleframes
Storyboard & Process
Credits
Agency: Nice and Serious
Creative Director: Peter Larkin
Producer: Alex Parvin
Writer: Rowena Wyles
Art Direction & Illustration: Guillaume Le Roux
Character Design: Jade Evans
Animation: Guillaume Le Roux, Jade Evans, Giulia Bavagnoli
Sound Design: Serafima Serafimova
Voice Over Artist: Susan Rice
Credits
Director: Nice and Serious
Creative Director: Tom Tapper
Producer: Segolene Meheust
Writer: Matthew Harmer
Art Direction & Illustration: Guillaume Le Roux
Animation: Guillaume Le Roux, Luke Marsh
Sound Design & Music: Serafima Serafimova / Audio Networks
Voice Over Artist: Ingrid Lacey
Selected Works
GALA GAMES - LIVE MUSICAnimation
MATCHBOX - LIFETIME OF ADVENTUREDirection - Design - Animation
NATIONAL FILM BOARD OF CANADA - WAYFINDERDirection - Design - Animation
Wagamama - FROM BOWL TO SOULCompositing
APEX LEGENDS - FOREVER FAMILY3D - Compositing
WATFORD FC + SPORTSBET.IO – TO THE MOONCo-Direction - Animation - Compositing
MSC - From Ocean to PlateDesign - Animation
Lagom Design - Our StoryAnimation
Sustainable Brands - Redesigning the Good LifeDesign - Animation
Pepsico - Food for Good InitiativeDirection - Design - Animation
Association for the Prevention of TortureDirection - Design - Animation
Le Saint-MarcDirection - Design - Animation
HYGGE - time for yourselfIllustration - Animation
Ben & Jerry's - Home Safe HomeArt Direction, Design, Animation
The LakeCo-Direction - Animation - Design
Global Canopy - TraseDesign
Penal Reform International - Mandela RulesDirection - Design - Animation
Battersea Dogs & Cats - Animal Cruelty Sentences are a JokeDesign - Animation
Ben & Jerry's - Join our CoreDesign - Animation
Pitch GraveyardStyleframes
ISEAL - Making a Real MarkAnimation
© Guillaume Le Roux. All Rights Reserved.