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MSC - FROM OCEAN TO PLATE

Role: Co-Direction, Design, Animation 

The Marine Stewardship Council commissioned Nice and Serious to create an animation that highlights the importance of trust when it comes to fish traceability, behind that simple question: "Do you know where your fish comes from?"

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Storyboard & Process

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Credits
Agency: Nice and Serious
Creative Director: Tom Tapper
Producer: Segolene Meheust
Writer: Matthew Harmer
 Direction: Luke Marsh, Guillaume Le Roux
Storyboard: Marylou Faure
Design & Animation: Guillaume Le Roux, Luke Marsh
Sound Design / Music: Serafima Serafimova / Audio Networks
Voice Over Artist: Callum Cameron

Credits
Director: Nice and Serious
Creative Director: Tom Tapper
Producer: Segolene Meheust
Writer: Matthew Harmer
Art Direction & Illustration: Guillaume Le Roux
Animation: Guillaume Le Roux, Luke Marsh

Sound Design & Music: Serafima Serafimova / Audio Networks
Voice Over Artist: Ingrid Lacey

Selected Works

MATCHBOX - LIFETIME OF ADVENTUREDirection - Design - Animation

NATIONAL FILM BOARD OF CANADA - WAYFINDERDirection - Design - Animation

APT - SAFEGUARDSDirection - Design - Animation

WATFORD FC + SPORTSBET.IO – TO THE MOONCo-Direction - Animation - Compositing

Pepsico - Food for Good InitiativeDirection - Design - Animation

Association for the Prevention of TortureDirection - Design - Animation

Le Saint-MarcDirection - Design - Animation

HYGGE - time for yourselfIllustration - Animation

Ben & Jerry's - Home Safe HomeArt Direction, Design, Animation

The LakeCo-Direction - Animation - Design

Penal Reform International - Mandela RulesDirection - Design - Animation

Ben & Jerry's - Join our CoreDesign - Animation

Pitch GraveyardStyleframes

© Guillaume Le Roux. All Rights Reserved.