MASTER_BNJ_JOINOURCORE_1-compressor

Ben & Jerry's - Join Our Core

Role: Design, Animation 

 Ben and Jerry's Join Our Core initiative wanted to create a short animation, to explain why they are looking for social entrepreneurs that share the same passion, values and drive as they do. The animation follows Ben and Jerry's story around their first Cookie Dough product, and how they took pride about having integrity and wanting to make a positive impact through business.

MASTER_BNJ_JOINOURCORE_udt-compressor
MASTER_BNJ_1_843-compressor

Storyboard & Process

story-bnj-2
MASTER_BNJ_JOINOURCOR_12-compressor
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Credits
Made at: Nice and Serious
Creative Director: Tom Tapper
Producer: Verity Cowper
Design & Animation: Luke Marsh, Guillaume Le Roux
Additional Animation: Reimo Oun
Sound Design & Music: Serafima Serafimova / Audio Networks

Credits
Director: Nice and Serious
Creative Director: Tom Tapper
Producer: Segolene Meheust
Writer: Matthew Harmer
Art Direction & Illustration: Guillaume Le Roux
Animation: Guillaume Le Roux, Luke Marsh

Sound Design & Music: Serafima Serafimova / Audio Networks
Voice Over Artist: Ingrid Lacey

Selected Works

GALA GAMES - LIVE MUSICAnimation

MATCHBOX - LIFETIME OF ADVENTUREDirection - Design - Animation

NATIONAL FILM BOARD OF CANADA - WAYFINDERDirection - Design - Animation

Wagamama - FROM BOWL TO SOULCompositing

APT - SAFEGUARDSDirection - Design - Animation

APEX LEGENDS - FOREVER FAMILY3D - Compositing

WATFORD FC + SPORTSBET.IO – TO THE MOONCo-Direction - Animation - Compositing

MSC - From Ocean to PlateDesign - Animation

Lagom Design - Our StoryAnimation

Sustainable Brands - Redesigning the Good LifeDesign - Animation

Pepsico - Food for Good InitiativeDirection - Design - Animation

Association for the Prevention of TortureDirection - Design - Animation

Le Saint-MarcDirection - Design - Animation

HYGGE - time for yourselfIllustration - Animation

Ben & Jerry's - Home Safe HomeArt Direction, Design, Animation

The LakeCo-Direction - Animation - Design

Virgin - What's the pointDesign

Global Canopy - TraseDesign

Penal Reform International - Mandela RulesDirection - Design - Animation

Battersea Dogs & Cats - Animal Cruelty Sentences are a JokeDesign - Animation

Pitch GraveyardStyleframes

ISEAL - Making a Real MarkAnimation

North London Waste Authority - Have Your SayAnimation

© Guillaume Le Roux. All Rights Reserved.