Role: Design, Animation
Ben and Jerry's Join Our Core initiative wanted to create a short animation, to explain why they are looking for social entrepreneurs that share the same passion, values and drive as they do. The animation follows Ben and Jerry's story around their first Cookie Dough product, and how they took pride about having integrity and wanting to make a positive impact through business.
Storyboard & Process
Credits
Made at: Nice and Serious
Creative Director: Tom Tapper
Producer: Verity Cowper
Design & Animation: Luke Marsh, Guillaume Le Roux
Additional Animation: Reimo Oun
Sound Design & Music: Serafima Serafimova / Audio Networks
Credits
Director: Nice and Serious
Creative Director: Tom Tapper
Producer: Segolene Meheust
Writer: Matthew Harmer
Art Direction & Illustration: Guillaume Le Roux
Animation: Guillaume Le Roux, Luke Marsh
Sound Design & Music: Serafima Serafimova / Audio Networks
Voice Over Artist: Ingrid Lacey
Selected Works
GALA GAMES - LIVE MUSICAnimation
MATCHBOX - LIFETIME OF ADVENTUREDirection - Design - Animation
NATIONAL FILM BOARD OF CANADA - WAYFINDERDirection - Design - Animation
Wagamama - FROM BOWL TO SOULCompositing
APT - SAFEGUARDSDirection - Design - Animation
APEX LEGENDS - FOREVER FAMILY3D - Compositing
WATFORD FC + SPORTSBET.IO – TO THE MOONCo-Direction - Animation - Compositing
MSC - From Ocean to PlateDesign - Animation
Lagom Design - Our StoryAnimation
Sustainable Brands - Redesigning the Good LifeDesign - Animation
Pepsico - Food for Good InitiativeDirection - Design - Animation
Association for the Prevention of TortureDirection - Design - Animation
Le Saint-MarcDirection - Design - Animation
HYGGE - time for yourselfIllustration - Animation
Ben & Jerry's - Home Safe HomeArt Direction, Design, Animation
The LakeCo-Direction - Animation - Design
Global Canopy - TraseDesign
Penal Reform International - Mandela RulesDirection - Design - Animation
Battersea Dogs & Cats - Animal Cruelty Sentences are a JokeDesign - Animation
Pitch GraveyardStyleframes
ISEAL - Making a Real MarkAnimation
© Guillaume Le Roux. All Rights Reserved.