Ben & Jerry's - Home Safe Home

Role: Art Direction, Design, Animation 

Ben & Jerry's and the humanitarian organisation IRC ran a campaign to mobilise fans and supporters, to back a historic piece of legislation about refugee resettlement, so people who were forced to leave their country because of war, could rebuild their lives in Europe. Speaking to a European audience, my Creative Director came up with an idea around the "Welcome" doormat, a symbol of neighbour openness and good spirit. The animation would play out through the doormat itself across different countries, with a simple message that we need to give refugees a safe place to call Home.


Storyboard & Process


Made at: Nice and Serious
Creative Director: Tom Tapper
Producer: Duncan Morrison
Art Direction: Guillaume Le Roux
Design & Animation: Guillaume Le Roux, Kirstin Smith
Editor & Sound Design: Serafima Serafimova
 Music: The Light - Shawn Williams

Director: Nice and Serious
Creative Director: Tom Tapper
Producer: Segolene Meheust
Writer: Matthew Harmer
Art Direction & Illustration: Guillaume Le Roux
Animation: Guillaume Le Roux, Luke Marsh

Sound Design & Music: Serafima Serafimova / Audio Networks
Voice Over Artist: Ingrid Lacey

Selected Works

APT - SAFEGUARDSDirection - Design - Animation

WATFORD FC + SPORTSBET.IO – TO THE MOONCo-Direction - Animation - Compositing

MSC - From Ocean to PlateDesign - Animation

Pepsico - Food for Good InitiativeDirection - Design - Animation

Association for the Prevention of TortureDirection - Design - Animation

Le Saint-MarcDirection - Design - Animation

HYGGE - time for yourselfIllustration - Animation

The LakeCo-Direction - Animation - Design

Penal Reform International - Mandela RulesDirection - Design - Animation

Ben & Jerry's - Join our CoreDesign - Animation

Pitch GraveyardStyleframes

© 2018 Guillaume Le Roux. All Rights Reserved.