Role: Art Direction, Design, Animation
Ben & Jerry's and the humanitarian organisation IRC ran a campaign to mobilise fans and supporters, to back a historic piece of legislation about refugee resettlement, so people who were forced to leave their country because of war, could rebuild their lives in Europe. Speaking to a European audience, my Creative Director came up with an idea around the "Welcome" doormat, a symbol of neighbour openness and good spirit. The animation would play out through the doormat itself across different countries, with a simple message that we need to give refugees a safe place to call Home.
Storyboard & Process
Credits
Made at: Nice and Serious
Creative Director: Tom Tapper
Producer: Duncan Morrison
Art Direction: Guillaume Le Roux
Design & Animation: Guillaume Le Roux, Kirstin Smith
Editor & Sound Design: Serafima Serafimova
Music: The Light - Shawn Williams
Credits
Director: Nice and Serious
Creative Director: Tom Tapper
Producer: Segolene Meheust
Writer: Matthew Harmer
Art Direction & Illustration: Guillaume Le Roux
Animation: Guillaume Le Roux, Luke Marsh
Sound Design & Music: Serafima Serafimova / Audio Networks
Voice Over Artist: Ingrid Lacey
Selected Works
GALA GAMES - LIVE MUSICAnimation
MATCHBOX - LIFETIME OF ADVENTUREDirection - Design - Animation
NATIONAL FILM BOARD OF CANADA - WAYFINDERDirection - Design - Animation
Wagamama - FROM BOWL TO SOULCompositing
APT - SAFEGUARDSDirection - Design - Animation
APEX LEGENDS - FOREVER FAMILY3D - Compositing
WATFORD FC + SPORTSBET.IO – TO THE MOONCo-Direction - Animation - Compositing
MSC - From Ocean to PlateDesign - Animation
Lagom Design - Our StoryAnimation
Sustainable Brands - Redesigning the Good LifeDesign - Animation
Pepsico - Food for Good InitiativeDirection - Design - Animation
Association for the Prevention of TortureDirection - Design - Animation
Le Saint-MarcDirection - Design - Animation
HYGGE - time for yourselfIllustration - Animation
The LakeCo-Direction - Animation - Design
Global Canopy - TraseDesign
Penal Reform International - Mandela RulesDirection - Design - Animation
Battersea Dogs & Cats - Animal Cruelty Sentences are a JokeDesign - Animation
Ben & Jerry's - Join our CoreDesign - Animation
Pitch GraveyardStyleframes
ISEAL - Making a Real MarkAnimation
© Guillaume Le Roux. All Rights Reserved.