Role: Direction, Illustration, Animation
Penal Reform International was looking to create an animation about the Nelson Mandela Rules, to explain what they are and how they will change conditions for prisoners, and prison management. Tasked to come up with the visual direction, I used a lot of metaphors, playing with positive and negative space, to suggest different scenarios around prisoners treatment. The use of colours strokes along the animation represents all the positive aspect that the Nelson Mandela Rules have put in place over the past 60 years.
Storyboard & Process
Credits
Made at: Nice and Serious
Creative Director: Tom Tapper
Producer: Segolene Meheust
Writer: Matthew Harmer
Design & Animation: Guillaume Le Roux
Additional Animation: Luke Marsh
Sound Design / Music: Serafima Serafimova / Audio Networks
Voice Over Artist: Russ Keffert
Credits
Director: Nice and Serious
Creative Director: Tom Tapper
Producer: Segolene Meheust
Writer: Matthew Harmer
Art Direction & Illustration: Guillaume Le Roux
Animation: Guillaume Le Roux, Luke Marsh
Sound Design & Music: Serafima Serafimova / Audio Networks
Voice Over Artist: Ingrid Lacey
Selected Works
GALA GAMES - LIVE MUSICAnimation
MATCHBOX - LIFETIME OF ADVENTUREDirection - Design - Animation
NATIONAL FILM BOARD OF CANADA - WAYFINDERDirection - Design - Animation
Wagamama - FROM BOWL TO SOULCompositing
APT - SAFEGUARDSDirection - Design - Animation
APEX LEGENDS - FOREVER FAMILY3D - Compositing
WATFORD FC + SPORTSBET.IO – TO THE MOONCo-Direction - Animation - Compositing
MSC - From Ocean to PlateDesign - Animation
Lagom Design - Our StoryAnimation
Sustainable Brands - Redesigning the Good LifeDesign - Animation
Pepsico - Food for Good InitiativeDirection - Design - Animation
Association for the Prevention of TortureDirection - Design - Animation
Le Saint-MarcDirection - Design - Animation
HYGGE - time for yourselfIllustration - Animation
Ben & Jerry's - Home Safe HomeArt Direction, Design, Animation
The LakeCo-Direction - Animation - Design
Global Canopy - TraseDesign
Battersea Dogs & Cats - Animal Cruelty Sentences are a JokeDesign - Animation
Ben & Jerry's - Join our CoreDesign - Animation
Pitch GraveyardStyleframes
ISEAL - Making a Real MarkAnimation
© Guillaume Le Roux. All Rights Reserved.