Penal-Reform-MANDELA-cover-compressor

PENAL REFORM INTERNATIONAL - MANDELA RULES

Role: Direction, Illustration, Animation 

Penal Reform International was looking to create an animation about the Nelson Mandela Rules, to explain what they are and how they will change conditions for prisoners, and prison management. Tasked to come up with the visual direction, I used a lot of metaphors, playing with positive and negative space, to suggest different scenarios around prisoners treatment. The use of colours strokes along the animation represents all the positive aspect that the Nelson Mandela Rules have put in place over the past 60 years.

1-compressor
Penal-Reform-MANDELA-1-compressor
SHOT_X_UN_LOGO–compressor

Storyboard & Process

SHOT_X_MESSY-compressor
SHOT_X_DOOR_FOOD-compressor
SHOT_X_GLOBE–compressor

Credits
Made at: Nice and Serious
Creative Director: Tom Tapper
Producer: Segolene Meheust
Writer: Matthew Harmer
Design & Animation: Guillaume Le Roux
Additional Animation: Luke Marsh
Sound Design / Music: Serafima Serafimova / Audio Networks
Voice Over Artist: Russ Keffert

Credits
Director: Nice and Serious
Creative Director: Tom Tapper
Producer: Segolene Meheust
Writer: Matthew Harmer
Art Direction & Illustration: Guillaume Le Roux
Animation: Guillaume Le Roux, Luke Marsh

Sound Design & Music: Serafima Serafimova / Audio Networks
Voice Over Artist: Ingrid Lacey

Selected Works

APT - SAFEGUARDSDirection - Design - Animation

WATFORD FC + SPORTSBET.IO – TO THE MOONCo-Direction - Animation - Compositing

MSC - From Ocean to PlateDesign - Animation

Pepsico - Food for Good InitiativeDirection - Design - Animation

Association for the Prevention of TortureDirection - Design - Animation

Le Saint-MarcDirection - Design - Animation

HYGGE - time for yourselfIllustration - Animation

Ben & Jerry's - Home Safe HomeArt Direction, Design, Animation

The LakeCo-Direction - Animation - Design

Ben & Jerry's - Join our CoreDesign - Animation

Pitch GraveyardStyleframes

© 2018 Guillaume Le Roux. All Rights Reserved.