PENAL REFORM INTERNATIONAL - MANDELA RULES

Role: Direction, Illustration, Animation

Penal Reform International was looking to create an animation about the Nelson Mandela Rules, to explain what they are and how they will change conditions for prisoners, and prison management. Tasked to come up with the visual direction, I used a lot of metaphors, playing with positive and negative space, to suggest different scenarios around prisoners treatment. The use of colours strokes along the animation represents all the positive aspect that the Nelson Mandela Rules have put in place over the past 60 years.

Storyboard & Process

Credits
Made at: Nice and Serious
Creative Director: Tom Tapper
Producer: Segolene Meheust
Writer: Matthew Harmer
Design & Animation: Guillaume Le Roux
Additional Animation: Luke Marsh
Sound Design / Music: Serafima Serafimova / Audio Networks
Voice Over Artist: Russ Keffert

Credits
Director: Nice and Serious
Creative Director: Tom Tapper
Producer: Segolene Meheust
Writer: Matthew Harmer
Art Direction & Illustration: Guillaume Le Roux
Animation: Guillaume Le Roux, Luke Marsh 
Sound Design & Music: Serafima Serafimova / Audio Networks
Voice Over Artist: Ingrid Lacey