Role: Direction, Illustration, Animation
In the US, one in five children struggles with hunger, because of a lack of access to affordable nutritious food. Some employees at Pepsico decided to start the Food for Good Initiative, to increase access to nutritious food for US families in need. This animation was commissioned to introduce this initiative and its mission. The overall idea was to show the link between children's imagination, creativity and nutritious food that is necessary to fuels their dreams.
(Character Design: Jade Evans)
Storyboard & Process
Credits
Client: Pepsico Food For Good
Agency: Nice and Serious
Creative Director: Christopher Fiorello
Producer: Sierra Norman
Direction & Design: Guillaume Le Roux, Jade Evans
Character Design: Jade Evans
Animation: Guillaume Le Roux, Jade Evans, Giulia Bavagnoli
Sound Design & Music: Serafima Serafimova / Audio Network
Credits
Director: Nice and Serious
Creative Director: Tom Tapper
Producer: Segolene Meheust
Writer: Matthew Harmer
Art Direction & Illustration: Guillaume Le Roux
Animation: Guillaume Le Roux, Luke Marsh
Sound Design & Music: Serafima Serafimova / Audio Networks
Voice Over Artist: Ingrid Lacey
Selected Works
GALA GAMES - LIVE MUSICAnimation
MATCHBOX - LIFETIME OF ADVENTUREDirection - Design - Animation
NATIONAL FILM BOARD OF CANADA - WAYFINDERDirection - Design - Animation
Wagamama - FROM BOWL TO SOULCompositing
APT - SAFEGUARDSDirection - Design - Animation
APEX LEGENDS - FOREVER FAMILY3D - Compositing
WATFORD FC + SPORTSBET.IO – TO THE MOONCo-Direction - Animation - Compositing
MSC - From Ocean to PlateDesign - Animation
Lagom Design - Our StoryAnimation
Sustainable Brands - Redesigning the Good LifeDesign - Animation
Association for the Prevention of TortureDirection - Design - Animation
Le Saint-MarcDirection - Design - Animation
HYGGE - time for yourselfIllustration - Animation
Ben & Jerry's - Home Safe HomeArt Direction, Design, Animation
The LakeCo-Direction - Animation - Design
Global Canopy - TraseDesign
Penal Reform International - Mandela RulesDirection - Design - Animation
Battersea Dogs & Cats - Animal Cruelty Sentences are a JokeDesign - Animation
Ben & Jerry's - Join our CoreDesign - Animation
Pitch GraveyardStyleframes
ISEAL - Making a Real MarkAnimation
© Guillaume Le Roux. All Rights Reserved.